Last month, SportsPro unveiled it annual list of the world's 50 most marketable athletes. Once again, the WTA was well represented with three players making the cut.
French Open champion Garbiñe Muguruza led the way, entering the list at No.14 on the back of her recent exploits. Joining her is fellow new entrant Sania Mirza and last year's No.1 Eugenie Bouchard.
Muguruza first burst onto the scene two years ago when she inflicted a humbling second-round defeat on defending champion Serena Williams at Roland Garros. Since then her star has grown, a Wimbledon final appearance laying the foundations for a brilliant second half of 2015. The 22-year-old hit her first bump in the road at the start of the current season, before a spectacular return culminating in her Paris triumph.
Viewed by many as the sports next big crossover star, Muguruza has seen sponsors come flocking - BBVA Bank, Maui Jim, adidas and Babolat are among her current portfolio - capitalizing on the decade-long quest to find a female icon to join Rafael Nadal atop the pedestal of Spanish tennis.
Life has not been quite so rosy for the new generation's other great young hope, Eugenie Bouchard. However, following a turbulent 2015 campaign, the green shoots of recovery have begun to sprout.
Success on the court and charisma off it fuelled the Canadian's initial rise to prominence, and now unburdened by the weight of expectation that hung around her neck for much of 2015, she has begun to climb back up the rankings. The qualities that first attracted Nike, Babolat, Coca-Cola and others remain, and her reunion with childhood mentor Nick Saviano is sure to hasten her return to tennis' top table.
Mirza, on the other hand, has had no shortage of success over the past 12 months, her all-conquering partnership with Martina Hingis - the duo have won three of the past four Grand Slams - thrusting her back into the spotlight.
A superstar in her homeland for the best part of a decade, the Indian, whose contracts include adidas, Sahara India and Tata Tea, is a goodwill ambassador for the United Nations and was flagbearer at the 2012 Olympics.
Since SportsPro released its inaugural list in 2010, WTA players have been near ever-presents at the top of the pile, Caroline Wozniacki, Serena Williams, Maria Sharapova, Victoria Azarenka and Sloane Stephens all featuring down the years.